Premier Designs Jewelry was founded with a simple idea—beautiful, versatile jewelry should be accessible to everyone. Launched in 1985, the brand quickly became known for its unique approach, offering stylish, high-quality pieces through a network of independent jewelers. Unlike traditional retail stores, Premier Designs built a community-driven business where personal connections and customer relationships were at the heart of every sale.

For years, the brand thrived by offering a wide range of jewelry that fit different styles and occasions. Whether statement pieces or everyday accessories, Premier Designs focused on creating collections that felt fresh and adaptable. The direct sales model also empowered thousands of independent sellers, allowing them to build businesses while sharing a love for fashion.

Even as trends evolved, Premier Designs Jewelry stayed committed to delivering beautifully crafted, affordable pieces through personal connections. Signature designs like the Premier Designs cross necklace and Heaven necklace became beloved staples, while collections featuring turquoise necklaces and elegant rings captivated loyal customers. Though the company eventually closed, its legacy in fashion jewelry and direct sales endures. Today, Premier Designs jewelry pieces—from vintage-inspired designs to timeless favorites—are still treasured by collectors and enthusiasts who remember when each piece felt as special as the person wearing it.